MILEY CYRUS SOMETHING BEAUTIFUL

For the release of Miley Cyrus’ Something Beautiful, I led Sony’s largest-scale album fan event activation in over 30 countries. This included creating a style guide in collaboration with our touring team (found below) that followed the artists’ vision + brand guidelines, and streamlining one global announce from Miley’s socials.

While Miley herself was not present anywhere ex-US during the album release cycle, she did host a few events in LA and NY. To capitalize on those events internationally, I reached out 1:1 to international creators currently based in NYC and LA whose audiences overlap with Miley’s and invited them out. This resulted in 15+ unpaid reels and TikToks from creators and 1M+ views. Highlights below.