LAUNCHING JENNIE’S SOLO CAREER IN CHINA

JENNIE (BLACKPINK) - CHINESE SOCIALS: DOUYIN, WEIBO, AND REDNOTE

As part of JENNIE’s debut solo album promotion, I spearheaded launching her accounts on Chinese socials leading into release. By leveraging her social presence in-market among other activations, we were able to achieve record-breaking results on the project including:

• Ruby: 538,000 digital copies sold (as of My 19), the best-selling K-pop female solo album in China’s history

• “Like JENNIE” : 193,000 copies sold, the best-selling K-pop single in China in 2025.

• First K-pop listed artist to rank within the top 15 of the QQ Music Rising Chart (entire album listed)

• The entire album ranked within the top 20 of QQ Music’s K-pop Chart, occupying the top 15 positions

See below for the pitch deck and results from launching JENNIE’s China social media presence.